Geo Marketing Services gives you Helicopter View on your market.
It is mirroring the market on your own desk
Geo-Marketing Services is an advanced tool that uses geographic information system for studying the place (Trade Channels) part of the Marketing Mix, analyzing where the product will be sold and how it will be distributed.
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Geo-Marketing is integrating digital maps, trade channel different types and areas with objective of having a PERECT decision making, planning and analytical tool that can be used in companies by the Marketing, Sales, Distribution, Trade Marketing, Marketing Research, and Sales Development teams.
- Distribution Expansion
- Distribution Optimization
- Route to Market
- Trade Channels Performance
- Trade Audits
- Competitive analysis
- Shelf Share & Merchandising
- Asset Tracking
Having the Trade Channels Census results plotted Digital Maps that means our clients can have a full set Digital Maps installed their site, plotted on the top of it all the Trade channels scanned, each outlet is represented by a point n the map reflecting its geographical position, and each point (Outlet) is clickable by which all the outlet details are displayed, it also implies that our clients can manipulate such data geographical and interactively with different queries and the results are shown both geographical backed up with a text database format and as a step ahead.
What We Offer?
- Market census and market scanning.
- Develop detailed distribution plans and daily routes using information from market census and retail audit.
- Build a geographically UNIQUE customer database.
- Visualize market coverage; where our products are available, and what product items?
- Ability to review & plan territories.
- Get rid of Overlapping territories problems.
- Determine sales and coverage per territory, area or street.
- Compare sales of different products in different geographic areas.
- Analyze the Sales to Demographic figures to be used as benchmark for other areas.
- Site selection and network planning.