Professional Branding Services
Get a brand that guarantees the prestige you want.
No Brand, No Business! to Succeed, You Must Have a Unique Business Identity!
Why Do You Need Branding
Branding is the second step to reaching business success. You’ve created your product and service, now it’s time to tell your prospects who you are.
Your brand is your business identity, both online and offline, thus, a business can not exist without a brand. In the same way, you can’t exist without a name, your business can’t too.
Businesses that understand the importance of branding and have a thoughtful marketing strategy, will build strong relationships with customers and gain a competitive edge.
Dot IT is a digital marketing and branding agency with offices in Dubai, Cairo, and Tallinn. We offer professional branding services to businesses of all sizes worldwide. Our services include branding strategy, logo design, corporate identity, and full graphic design. We help businesses establish their brand position in their industry.
Did you know that 77% of both B2B and B2C consumers make a purchase based on the brand name rather than the product’s name?
In other words, most people buy products because they trust the brand, not because they know or care about the product itself. This is why it’s so important to invest in high-quality branding.
Consistent branding builds trust with customers.
How We Create a Memorable Brand
In today’s competitive landscape, a strong brand story and consistent design are essential to drive impactful marketing. Research reveals that 90% of consumers expect a cohesive branded experience across channels for increased trust. At Dot IT, our branding experts help you achieve this by:
Crafting a Unique Logo: Our talented designers create logos that tell your story, evoke emotions, and leave a lasting impression.
Strategic Brand Redesigning: We incorporate a strategic approach to revitalize your brand, adapting it to market dynamics and ensuring it stands out among competitors.
Building Memorable Brands: We go beyond visuals, developing comprehensive brand strategies that encompass design, messaging, tone of voice, and customer interactions.
Partner with Dot IT, a top branding agency, to establish a strong corporate identity, enhance your online presence, and become an industry leader. Unlock the full potential of your brand with our expertise in branding design and strategy
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Dot IT Branding Services Include
Brand Strategy
Brand Guidelines
Logo Design
Business Card Design
Letterhead Design
Brochures
Powerpoint
Presentation Folders
Sales & Presentation
Social Media Designs
Market Research
Market research is the first branding step.
The market research process is the backbone of branding for businesses and can help you determine precisely the type of people interested in your offer. Those are the people that you need to target, both to reinforce existing loyalties and acquire new customers. Market research is the foundation for any business or marketing effort you are planning to make in the future. As a business owner, if you aim at achieving business prosperity and not wasting your money and time, quality and thorough market research is the first branding step, you must take.
Our advanced research will give you the knowledge you need to expand your business quickly. Once our research is complete, it’s time to take the next branding step.
Brand Strategy
Your brand is what sets you apart from the competition.
At Dot IT, we believe that branding is more than just creating a logo or a tagline. It’s about developing a comprehensive brand strategy that encompasses your corporate identity, your visual identity, your marketing message, and your online presence.
Our team of branding experts will work with you to understand your business goals, your target audience, and your competitive landscape. We’ll then develop a custom branding strategy that will help you achieve your desired results.
Whether you’re a start-up or an established business, we can help you build a brand that is strong, memorable, and effective.
Corporate Identity
Tell your customers who to trust.
Your corporate identity sets the standards that define how you will communicate your offer, regardless of whether you are starting a new business or running a successful one. Your prestigious brand is the first impression of your company and the reason why your potential customers will become your long-term brand advocates.
Having a brand that represents the quality of your company, its goals, and what it stands for, means having a business personality. Our graphic design team brings the highest levels of expertise and experience to assist you from the brand concept phase to brand implementation. Being a full-service branding creative agency allows us to ensure that our high standards are consistent at every marketing step.
Branding Process
How We Create a Powerful Brand Identity
Discovery
Research helps discover the future of your business and its brand and understand the branding steps you need to take to achieve success. Dot IT experts will create a roadmap to design and develop the overall look and feel of your brand accurately. We will ask you questions about your company’s history, target audience, and future goals. Lastly, we will identify your competitors and perform a complete SWOT analysis of your business to ensure 100% uniqueness of your brand.
Concept
We are going to create 2-4 logo concepts that deliver your branded message correctly and perfectly match the direction we have established in the discovery phase of the brand identity design process. You can review the selected concepts and give feedback that we’ll incorporate in the next step. We present concepts as separate elements (logo design, fonts, color scheme, etc.) for a more clear picture of your brand use. Based on the client’s feedback, we refine the chosen idea until the final approval is received.
Artwork
When the logo is ready, and the client chooses the color palette, it’s time to unite them into a harmonic corporate style and show the world your exquisite brand identity. We can build and present your brand through different elements such as:
- Business cards & letterheads
- Envelopes & folders
- Brand elements on social media
Guidelines
We finished the artwork. The visual material is complete. The last task for us is to make sure that our client will use all the assets properly. Brand guidelines provide instructions about the right and wrong ways to use branded graphics. Traditionally, the process involves explaining the idea of standing behind the logo and presenting a range of corporate colors to be used for different purposes. It can be useful to demonstrate examples of incorrect usage to avoid poor visual performance as well.
Launch
Now that your corporate identity is ready to show the world how wonderful you are, we will apply our experience to all points of your visual communication, starting with your brochure, advertisement, website, and across all your media. We will create your brand components in harmony with your core values and company mission, and spread your branded information within an increasingly crowded marketplace.
Start Your Journey Today!
If you need help getting started with a campaign that’s tailored to meet the needs of your company.
FAQs
Branding is basically a type of marketing and publicity that allows a company to sell itself and set itself apart from its competitors. branding does not describe the quality of a service or any given product but it creates a long term given perception about the product or service even if the quality may vary and become worse.Branding mostly talks mostly of the image and the name of the business or organization.
Branding plays a major role in improving businesses in the current world.Branding has several ways of improving a business namely:
- Brings customer recognition
In the current world many customers are swayed by a brand’s color, name, logo and even the company theme. this makes many of them love and get interested by the products. this turns them into regular customers.
- Makes the company be ahead of competitors.
Nowadays there is a great competition among companies and businesses, what distinguishes one from another is the ability to sell its name, image, which is the brand better than others. when the brand is excellent it is easy to tackle competitors.
- Attracts customer loyalty
By the fact that customers buy or choose a specific service that doesn’t mean that they are going to be coming for the services frequently. this now calls for business known brand, once they visit the service for the first time there is a mechanism to convince them to stay. by this they end up being loyal customers. this improves the business greatly.
It’s very essential to consider who to hire to do the branding because this will determine whether your business or company will sell out as expected. It’s important to hire a well known branding agency that has high quality experience and has served for years with appealing reviews to the customers and the public.the agency will help you develop a branding strategy that builds you till success is achieved.